In Events, Style

Bell & Ross goes pink for women

During my recent visit to Bell & Ross in Baselworld, Marketing Director Antonin van Niel proposed me an amazing private presentation of the new “Novarosa” women’s watch collection.

The name that Bell & Ross chose for this watch can be undestood as “nova” for supernova, stars that become very bright just before they die; and “rosa” stands for the most feminine colour as well as the colour of a supernova’ stardust after it explodes. The brand chose this colour for the dial of its new watch trio collection and added a beautiful summery light.

The 3 different versions of the watch provide a quartz movement showing the hours, minutes, seconds and the date, which is ideal for daily use.

The highly polished stainless steel case from the Novarosa collection is inspired by the famous Bell & Ross “a round in a square” shape as well as the aircraft industry but is a bit smaller, which is perfect for women’s wrists.

Chic and resistant, these watches are waterproof up to 100 meters. The case offers a polished and glossy finish for a pure and delicate look. On the inlaid version, 66 diamonds are surrounding the bezel, for a total of 0,99 carats.

The dials are showcased with a very luminous pink colour with a sunny finish. The one without diamonds is as beautiful and as perfect for daily use while the two versions with inlaid dials feature a glamorous luxury feel that all women dream of.

For the first time at Bell & Ross, the Novarosa collection comes with a Milanese mesh bracelet which requires special knitting skills. Thanks to their flexibility, the bracelets can adapt to every wrist. Finally, the metal of the bracelets matches perfectly with the steel cases of the watch.

The collection is also available with pink alligator or grey veal leather bracelets.

Get to know more about Bell & Ross at

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Posted on March 31, 2017

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