From the multiple brands I have had the chance to visit in Baselworld, the Bulgari was certainly one of the most amazing. It was not just a stand but a real house with a fascinating watch environment.
Amongst the many stunning pieces, one of them attracted me more than the others – even though they were all stunning – the Serpenti.
With the launch of this new Serpenti collection, Bulgari shows its capacity to reinvent itself, just as the finest love stories. As a symbol of eternal regeneration, the Serpenti, Bulgari’s iconic mascot since the 1940s, takes the turn of the customisation trend with double wrap-around straps made from multicolour exotic leathers.
These new straps are made from Karung, a non-venomous water snake whose particularly thin and supple skin features scales mid-way between those of a lizard or the more customary snake variation. Precious, more original and more exclusive, it calls for a meticulous tanning process, after which the leather is extremely pleasant to wear, soft and smooth. On the surface, the colouring with natural pigments, in vivid, luminous shades and beautifully matching the dial colours, is further enhanced by a varnish lending a subtle gloss.
As women love to transform their style depending on the occasion or their mood, Serpenti can be customized in a heartbeat with a steel or pink gold case, with or without diamonds. While each watch comes with two straps – in Karung or calfskin – in the client’s choice of colours, a wide range of additional shades is available on Bulgari boutiques, where the new Serpenti will be available as of May 2017.
Taking customisation one step further, the case and dial can also be chosen by the owner so that everyone will have an entirely personalised Serpenti. Ideal for a gift, the cashback can also be engraved. In all, the palette of combinations and colour variations comprises a total of 312 variations, providing plenty of scope to enable each woman to define her own Serpenti.
